Hitwise: Consumers using more specific search terms for online vouchers
The popularity of vouchers among Internet users continues to rise. According to new data from Hitwise, UK Internet searches by bargain hunters have risen significantly and search terms are getting more specific.
The recession sparked interest in online coupons last year, particularly in the run-up to Christmas, and made coupon-clipping cool. And the craze continues, according to Robin Goad over at Hitwise.
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